and he needs funding. >> american public education is in financial crisis. >> he heads up education funding partners, a colorado firm that matches it with schools looking for cash. >> they want the right partners and the right controls, our model gives them that control. >> over the years more schools have been turning to corporate sponsors for much needed revenue. they struck a deal with staples in exchange for ads on the district's website and a supply list containing a coupon and kids got to attend the science enrichment program. >> it's really about selling anything, it's about allowing companies to come in and partner for a good cause and public education in responsible ways. >> there are aggressive campaigns out there buses and playing fields becoming common. for some districts it's what keep the doors open. critics argue it comes at a high price. >> kids deserve a commercial-free education and that the messages in schools have been selected because they're good for them, good for their education and not because it's the highest bidder paid for them. >> one more point here, harris. a